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THE MODERN
WORKSPACE
Branded Storefront Program

Your furniture standard, on autopilot

A private version of the storefront, built around your company: your logo, your approved standards, contracted pricing. Every location orders the same approved rooms without re-quoting.

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THE MODERN WORKSPACEPRACTICAL KNOWLEDGE / BETTER SPACES
On this page 10 sections
Know it by another name?

This model goes by several names in procurement.

If your team has been asked to evaluate any of these, it is the same idea applied to commercial furniture: a curated, pre-approved purchasing environment with your standards and your pricing at the center of it.

Private marketplace (PMP)

An invitation-only purchasing environment where approved buyers see negotiated pricing and an approved product set instead of a public catalog.

B2B purchasing portal

A business storefront with account-level pricing, approval workflows, and purchase-order support built in, rather than consumer checkout.

Punchout catalog

A supplier catalog that connects into procurement software such as Ariba or Coupa. Employees shop the approved catalog and the cart returns to the purchasing system for approval.

Hosted / custom catalog

A supplier-maintained catalog of contracted items and pricing, loaded into or linked from the buyer’s e-procurement system.

Company store

An internal store of pre-approved items that employees or locations can order from, with spending controls and approval rules set by the company.

Private brand portal

A branded environment carrying the company’s logo, standards, and approved finishes, so every order starts from the corporate identity.

Digital storefront

The general term for a curated online purchasing experience. A branded storefront is a digital storefront scoped to one company’s standard.

Furniture standards program

The traditional offline name for the same idea: a documented corporate furniture standard with negotiated pricing. Also called a national account program.

Why it works

Two payoffs, one standard.

Program pricing

A committed annual minimum is what makes real manufacturer program pricing possible. It is the same mechanism national accounts use. Without a commitment, every order reverts to standard published rates.

Brand control

One approved standard keeps finishes, quality, and layout consistent: the same environment your employees work in and your clients walk into, at every location.

How it works

From commitment to every location.

  1. 1

    Commit

    A committed annual minimum and a written agreement for the program term. This is the engine of the entire program: it is what there is to negotiate with.

  2. 2

    Standards approved

    Your logo, approved finishes, and room layouts become the catalog. Budget and premium alternates are set for every approved item.

  3. 3

    Pricing locked

    Contracted program pricing is negotiated with the approved manufacturers and held for the length of the term, the way national accounts buy.

  4. 4

    Locations order

    Every site orders the same approved rooms, including reorders, replacements, and new-hire kits. No re-quoting, item by item or site by site.

What powers the whole system: the committed annual minimum plus the written agreement. That commitment is what keeps the contracted pricing held at the center of it.

What’s inside

Everything a location needs to order on its own.

Logo & approved standards

Your logo and an approved set of finishes and layouts replace the general catalog, so every order starts from the same standard.

Contracted pricing

Pricing held for the term of the agreement across every location, so reorders don’t get re-quoted item by item.

Per-location catalogs

Each site sees only what it’s approved to order, scoped by location, role, or budget tier as needed.

Replacements & new-hire kits

Standard replacement pieces and new-hire setups stay in your approved spec, ordered the same way every time.

Budget & premium alternates

A tighter or upgraded alternate for every approved item, so individual locations can flex without breaking the standard.

One request form

Layout changes and reconfigurations route through a single request form instead of a new quote cycle each time.

Behind the storefront

A dealer stands behind it, not a checkout script.

The storefront delivers the speed and convenience of online purchasing. What makes it work is what sits behind it: an experienced commercial furniture dealer managing selection, planning, pricing, delivery, installation, and long-term support, so the buyer is never left running the project alone.

Selections get a professional review

Dimensions, quantities, and floor plans are confirmed before anything is ordered. Samples, finish coordination, and substitutions are part of the process, and packages get value-engineered when they run past the budget.

Multi-manufacturer sourcing

The strongest product wins each application. One line may make the best workstation while another makes the best task chair, and a delayed or discontinued item gets a compatible equivalent instead of a restarted project.

Complete project pricing

Freight, delivery, installation, assembly, warehousing, stair carries, after-hours work, and debris removal belong in the quote. Public ecommerce pricing often leaves them to be discovered after checkout.

Procurement that fits how you buy

Purchase orders, deposits, ACH, tax-exempt purchasing, negotiated terms, progress billing, approval workflows, and multi-location invoicing. These are the payment realities a basic online store cannot accommodate.

A living asset record

Models, quantities, locations, finishes, fabrics, warranties, and floor plans stay on file. Expansions and replacements start from the record instead of digging through old invoices to identify a mystery chair.

One partner for the whole lifecycle

Delivery, installation, warehousing, warranty claims, repairs, reupholstery, reconfiguration, relocation, liquidation, and disposal. One accountable partner instead of six separate vendors to coordinate.

The mechanism

The commitment is the engine.

Every tier requires a committed annual minimum and a written agreement for the program term. That commitment is what makes the contracted pricing possible.

This isn’t a hurdle; it’s the whole mechanism. Real annual volume, committed in writing, is what gets taken to the approved manufacturers to lock program pricing the way national accounts do. That single commitment is what turns one-off purchasing into a program. It funds the held standards, the contracted rates, and the nationwide coordination. Without it, there’s nothing to negotiate against, and every location pays standard published rates on every order.

Program tiers

Sized by how many locations you’re standardizing.

Standard

from $200K/yr
  • ·One approved standard applied across a handful of locations
  • ·Contracted pricing for the program term
  • ·One point of contact for reorders
Most common

Multi-Site

$500K/yr
  • ·Everything in Standard, extended to 5+ locations
  • ·Per-location catalogs scoped by site
  • ·Priority reorder and install scheduling

Enterprise

$1M+/yr
  • ·Multi-region rollout support
  • ·Custom budget/premium tiering by market
  • ·Scheduled review cadence for standards updates
Built for your industry

Every industry standardizes something different.

An office standardizes new-hire kits; a clinic standardizes compliance; a restaurant group standardizes openings. See what a storefront holds steady in yours.

Office & Workplace

One approved office standard for task seating, workstations, and conference rooms that match at every site and reorder without a new quote cycle.

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Healthcare & Wellness

Waiting rooms through exam rooms, with furniture that meets ADA, bariatric, and cleanability requirements, held to one standard across every clinic.

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Education & Training

Classrooms, libraries, and labs specified once for durability, then ordered by every campus, department, and budget cycle that follows.

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Hospitality

Lobbies, guest rooms, and meeting spaces that hold brand standards from one property to the next and through every refresh cycle.

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Restaurants & Food Service

Dining, patio, and host-stand furniture built for daily service, with one proven package for every new opening and every replacement.

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Property Management & Multifamily

Leasing offices, clubhouses, and amenity spaces that present the same at every community in the portfolio.

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Commercial Real Estate & Spec Suites

Spec suites and amenity floors furnished to one repeatable standard, so every suite shows ready and leases faster.

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Government & Public Sector

Furniture standards and documentation built to fit public procurement rules, for agencies, municipalities, and public institutions.

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Outdoor & Amenity Spaces

Patios, courtyards, and pool decks with commercial-grade outdoor furniture rated for sun, weather, and heavy public use.

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Manufacturer lines

The lines a program can draw from.

No single manufacturer covers every room. A storefront’s approved standard is assembled from across the market, 353 lines and growing, pairing the right brand to the right budget, lead time, and use case, then holding that selection steady.

353 of 353 lines

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Common Questions

Frequently asked

What is a branded storefront?
A branded storefront is a private, dealer-supported online furniture store built around one company: its logo, its approved products and finishes, its negotiated pricing, and its locations. Instead of shopping a public catalog, every location orders from the same pre-approved standard, so quality, brand consistency, and cost stay controlled while ordering stays simple. The same model is called a private marketplace, B2B purchasing portal, punchout catalog, company store, or furniture standards program.
What’s the minimum commitment?
Branded Storefront programs start at a $200K committed annual minimum, set out in a written agreement for the program term. It is an annual volume commitment across all your locations combined, not a per-order minimum. How far that commitment goes is manufacturer dependent: program pricing is negotiated line by line, and concentrating committed volume with fewer manufacturers strengthens the negotiating position, while spreading one agreement thin across many manufacturers can reduce it. Part of building the standard is structuring the roster so the commitment carries real weight where it matters most.
Can we start with one location?
Yes. Many programs start with a single flagship location to validate the approved standard before rolling it out further. The committed annual minimum is calculated against your full expected volume, so a phased rollout works as long as the total program spend lands in the committed range.
How does pricing get locked?
Once the standard is approved and the agreement is signed, contracted pricing is held for the length of the term across every location ordering from your storefront, with no re-quoting item by item. Pricing is revisited at renewal, not mid-term.
How long do orders take to arrive and get installed?
It depends on the product mix. Quick-ship items (typically seating and basic casegoods held in manufacturer or dealer stock) can land in 1–3 weeks. Custom-configured product such as panel systems, specific fabric and laminate combinations, and non-stock finishes usually runs 6–10 weeks from order to delivery. Because a storefront program orders from a held standard, lead times become predictable: the same approved items ship on the same timeline every reorder.
Can a program mix new and pre-owned furniture?
No. A Branded Storefront program is contract pricing on new product from the approved manufacturers. One held standard is the point of the program: every location orders the same current-production items, at the same contracted rates, with the same warranties. Pre-owned and refurbished furniture can be a smart strategy for value-engineered projects, but it sits outside a storefront program.
Can government agencies, schools, or nonprofits use a program like this?
Public-sector and education buyers are often required to source through a cooperative purchasing contract (such as OMNIA Partners, Sourcewell, or a state contract) rather than an independent bid process. A storefront’s approved roster can be built around brands carrying active cooperative contracts, which lets a qualifying buyer purchase off contract pricing while keeping the held standard.